ROUGH, TOUGH AND AS PURE AS IT GETS

Wild and rough. That is the actual meaning of the word RUIG, according to the Dutch dictionary. A bit rough it is indeed; the designers here prefer to work with tough raw materials such as leather. Three ambitious women allow the clothing, they make and sell, express their sharp intuition and creative drive.

Although this shop appears to focus on women, their collections are androgynous, unpretentious and capture the spirit of time. It is all beautifully handmade, exclusive and slightly ecological. That’s Studio RUIG. A store for quirky types.